Petronia City Development, a self-sustaining, master-planned, integrated city being created in the Western Region of Ghana has taken a step further to communicate to the world its resolve to building a New Africa.
In an International communications campaign which launches this week on the CNN International network and digital platforms, Petronia City is seeking to raise awareness and drive international investment for the 2,000 acre development.
The campaign on CNN shows how Petronia City, the vision of CEO and Founder of Wonda World Estates, Nana Kwame Bediako and his Global partners will attract, retain and support businesses, human capital needs and elevate Ghana’s Western Region into a world-class business location, tourist destination and home.
It is aimed at reaching an upscale and affluent audience across Europe, Middle East and Africa.
“CNN is proud to be showcasing the appeal of Ghana and the inspiring vision of Petronia City through this high-profile advertising campaign,” said Antonio Canto, Vice President, Advertising Sales, CNN International. “Reaching more affluent consumers and business people than any other news provider, CNN International is the ideal partner for Nana Kwame Bediako to showcase his vision for Petronia, Ghana and, indeed, Africa to a powerful and influential audience. We look forward to playing our part in helping build the image of Petronia City and showing the role it can play in Africa’s future.”
“As a global media platform that informs and transmits technical, corporate, continental and cultural news, CNN has captured a universal audience which inform and educate themselves with vital societal information necessary for creating opportunities for current and future generations,” said Nana Kwame Bediako, Founder & CEO, Petronia City Development. “Indeed it is the only 21st century media hub that brings global attention to the most substantial stories in the world. Petronia City aims at developing Africa with integrated cities. We believe CNN has the ability to globally introduce us to their international viewers for investment opportunities, project collaborations and global branding that will elevate Petronia for global recognition.”