Internationally recognised South African musician, Yvonne Chaka Chaka has asked artiste managers to stop making sexual demands on their female signees.
She said they should rather concentrate on their(female signees) talents since they have what it takes to be stars.
The Umgombothi hitmaker was speaking at the Africa Music Business Summit(AMBS) held at the Ball Room of the Kempinski Hotel, Gold Coast City, as part of activities marking the 5th All Africa Music Awards(AFRIMA) which is being hosted in Ghana for the first time since it was established in 2014.
The AMBS under the theme African Music in a Global Village: Leveraging the Opportunities was attended by stakeholders in the arts, culture and entertainment sectors such as music artiste/songwriters, music producers, record label owners, owners of publishing/entertainment companies, associations of music professional, policymakers in the art and culture sector, lawyers, journalists, students and many more.
Yvonne Chaka Chaka asked that managers take their jobs serious and look for craft instead of someone who would take of their underwear.
“Managers, please do not ask for sexual favours from your female signees, respect yourself, the arts and love it”, she said.
Yvonne Chaka Chaka who is also a songwriter, humanitarian, entrepreneur, teacher did not let female signees go scot free. She called them out too.
She asked female acts not to rush to become famous, hence they fall victims to such unscrupulous managers.
“Be what you want to be because you have what it takes, if you do not see yourself as worth managing then no one will take you serious.
‘I am where I am today because, I refused to let loose my pants. They were always tightly on so you see, not letting them down is not a difficult thing to do.
“Make sure, you have the talent so that when the offers come to you, you will know your worth”, Yvonne Chaka Chaka added.
Meanwhile, other activities lined for 2018 AFRIMA are the AFRIMA Music Village which comes off today, November 22 from 5.00 p.m. till dawn at the Independence Square, Accra; a guided tour of some notable sites and landmarks in Accra, tomorrow, November 23, and the 5th AFRIMA Nominees Party from 10.00 p.m.
The main awards ceremony comes off on Saturday, November 24, 2018 at the Accra International Conference Centre, AICC.
Ghanaian-born American actor and comedian, Michael Blackson, South Africa’s TV personality, Pearl Thusi, and Ghana’s media personality, Anita Erskine will host the star-studded world-class music event.
The 5th AFRIMA, Ghana 2018 will be broadcast live to over 84 countries around the world.