Over the weekend the Chartered Institute of Marketing Ghana (CIM Ghana Branch), presented Tigo Ghana with the “TV Campaign of the year – 2014” award. In respect of ‘DropThatYam’ Campaign.
This award is simply an artistic expression of Tigo’s commitment to customers and a small indicator of the transformation taking place within our Business today.
Throughout the year, we have believed that the greatest “P” within our marketing mix is not the Product, Price, Physical Evidence, Processes, Place or the Promotions we run (However crucial and important they are).
The most important “P” is the people. When the people spirit is right, everything else will fall in place. That’s how to win, Tigo is about ‘PEOPLE’.
The management team led by Roshi Motman will like to thank the staff, all Ghanaians and our customers for believing in us.
Our commitment to you and the Marketing fraternity is that we will continue to make all of you proud in meaningful and sustainable ways.
